Bluebloods goes Bi-monthly

Dear Subscriber,

Firstly let me thank you for your loyal support. After 35 years of continuous monthly publications (plus many bonus issues along the way) we have decided that the best way for Bluebloods to proceed into the future is to publish a magazine every second month, in other words six regular issues per year. Subscribers will still receive a free copy of our annual stallion register STALLIONS 2020and also a free copy of the magnificent 200 page annual Magic Millions Gold Coast (MMGC) yearling preview which is a co-production with Magic Millions.

Bluebloods will continue to present high quality, well illustrated Personality Profiles, Stallion Profiles, Pedigree Analysis by local and international experts, Sale Previews and Sales Results, comprehensive statistics and our other regular features. Some may be adapted and improved to make them more relevant to the new production cycle.


Faced with growing costs in all areas, particularly in regards to postage we simply could not justify increasing the cost of an annual subscription rate to over $300 which is what our next step would have entailed. Instead we have lowered the annual subscription rate to $198 inc. GST for Australian residents. We realise that this is a higher rate per issue, but we felt it would prove more important to keep the annual outlay down to a manageable figure for as many of you as possible.

This change will mean that over the course of the next year, subscribers from the previous year will receive varying numbers of issues within 12 months from when they last enrolled. Those who subscribed in April will have had the full set, while from May on wards there will be varying numbers of issues less than in previous years.

FREE LOYALTY GIFT and issue replacement.

We have prepared a number of packages to reward you for your loyalty, your past support has been highly valued and we hope you will consider it worthwhile to REMAIN with us as a subscriber.


Every subscriber over the last 12 months (this means you)will receive a FREE copy of our magnificent new book which is an update to our epic reference GREAT THOROUGHBRED SIRES OF THE WORLD which we published 14 years ago. The 2,500 copies retailed for $297 and the book was a sellout!

This new book will feature comprehensive statistics on all the major sire lines that have developed since the original publication. This includes sires that were relatively young such as Danehill and Sunday Silence and some new emerging greats whose careers were commencing, these include such important sires as Redoute’s Choice, Savabeel, and Street Cry.

*Special Exclusive Feature. This new book which will be called “GREAT THOROUGHBRED SIRES OF THEWORLD – UPDATE, The modern era”will contain exclusive hand crafted reference pages by pedigree expert Jennifer Churchill on selected greats of the Australian and New Zealand breeding industry such as Wilkes, Better Boyand Star Kingdom.

In cases where the stallion had previously featured in GTSOW, there will be expanded, original information, making this new book an essential reference for all breeding enthusiasts.

This new GTSOW UPDATE will be published in MAY and will be mailed exclusively to Bluebloods subscribers. Once the mail out is complete, a limited number will be available for sale to the public with an estimated retail price of $165 inc. GST, to give you an idea of the value. It will be approximately 280 pages and it will contain comprehensive data on over 130 great sires of the modern era.


For those subscribers who will be missing varying numbers of issues from a 12 monthly package we will be making available a choice of free gifts from our storeroom where we have a treasure trove of limited edition prints and reference books in stock.

There are different quantities of both types remaining, so we expect to give you all your first choices. If stocks run out of a particular product we will ring you personally to offer you alternatives.

Please Note: These extra books and prints will be in ADDITION to the free GTSOW UPDATE which all current subscribers will receive.


Every subscriber will receive a personal offer with their annual subscription renewal notice. This will indicate the choice of products available to each of you.

Andrew Reichard, Publisher 18th March, 2020.
Unit 10, 3 William Banks Drive, BURLEIGH HEADS
Qld 4220

PO Box 2864, BURLEIGH BC Qld 4220

Tel: (07) 5658 1950
• Int.Tel: + 61 7 5658 1950
ABN 98 002 825 069